N.B – This is a part-2 of the series that I am running on this blog:
Growing a listing of keywords is one of the foremost step in any Search Engine Optimisation initiative. Keywords and SEO are directly linked when it comes to running a feasible search marketing campaign. Because keywords are the foundation for all of your other SEO efforts, it is actually well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively arranged for action.
Google’s Keyword Planner tool is a notable, free, easy-to-use tool for performing SEO keyword research. It not only provides keywords and an insight into search volume, but also predicts the price of running paid campaigns . To determine volume for a particular keyword, make sure to create the ‘Match Type’ to appear under Local regular monthly searches. Don’t forget that these represent total searches. Depending on your ranking and click-through rate, there will be much fewer visitors.
How to find out the perfect keyword:
Test and more test will help you to reach a viable and reliable hypothesis to rely onto. If we know our own website and all the fringes that comes with it, surely we will be able to find out the best keyword for ourselves.
Apparently, long tail keywords are more useful as that gives a more sharp insight on the customer preferences.